In the first quarter of fiscal year 2022 (July-September 2021), Bao Clean’s sales amounted to nearly 130 billion yuan, a year-on-year increase of 5%. At this beauty fair, Procter & Gamble, which is “pretty old”, once again showed off its housekeeping magic.
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Procter & Gamble’s OLAY brand has launched a new anti-aging cream-Super Red Bottle this year in response to the increasingly younger anti-aging needs of urban women. It is understood that the product is inspired by Remag, adding black technology ingredients “super repair peptide” to activate the homologous signal of radio frequency beauty. The person in charge of the scene said, “The addition of 4 peptides to the super repair peptide is like a peptide strengthening combination punch. Combination punches are always more effective than single punches.” At the same time, this product is also compounded with Nanfa expensive. The white diamond truffle, an anti-oxidant ingredient, repairs the skin barrier and prevents the loss of collagen.
In addition, Procter & Gamble has also brought many dazzling new products. For example, Gillette Thermal Shaver and the palace-class supercar Bugatti have launched a limited joint special edition, the iconic sports car paint blue and logo are added to upgrade the shaving experience; the United States’ top organic nutritional supplements and health products brand new chapters, It will also bring products and nutritional solutions that contain natural plant healing power to Chinese consumers through cross-border e-commerce.
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JOY, the first one-stop kitchen spray brand in the household care category of P&G, also made its debut at this year’s CIIE and officially announced its entry into China.
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This year, in the face of increasingly severe climate challenges, Procter & Gamble has proposed a new and more demanding “Net Zero 2040″ sustainable development goal and a more comprehensive action plan. To this end, P&G has set up a special sustainable development area in the exhibition area to fully display P&G’s full product life cycle covering product development, production, packaging and transportation, and product usage scenarios. Among them, the plant-sensing philosophy of “internal and external maintenance”, “Wild Little Green Bottle”, is not only high in appearance but also environmentally friendly. The design of recyclable and environmentally friendly aluminum bottles can reduce 62%. It is derived from P&G internal statistics, using aluminum bottles + replacement Compared with the plastic consumption per milliliter of plastic bottles of the same volume, the plastic consumption is reduced by about 62%.
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According to reports, the lighter, more convenient, and more reliable innovative e-commerce packaging independently developed by P&G, the “Air Capsule”, also made its global debut at the CIIE.
Post time: Dec-16-2021